As advisors, we know such much about finance.  But with that knowledge comes the temptation to over educate and “show off” our knowledge in the hopes of impressing prospects.  But in the women’s market, (and probably many others) you must INSPIRE and CONNECT with prospects, winning their trust, before you attempt to educate them. In this lesson we’ll discuss how to create a safe space for prospects by simplifying your language in order to establish the trust that’s needed for them to move forward.