As a financial advisor, you understand the importance of delivering great content to your clients. In fact, it’s one of the four major pillars that you must master to be a great advisor. Content is the meat of your business, the reason why your clients come to you. It’s what establishes your authorship and authority in your field.

When it comes to delivering your content, it’s important to prepare more than you need for a show. Having more content than you need will allow you to be flexible and energized in delivering the parts that are most important. Clients will love you for that, and they will appreciate the energy and passion that you bring to your work.

There are different ways to execute on content, and storytelling is one of the most powerful techniques. Professional storyteller Elizabeth Ellis is a national treasure in the storytelling world. She has an incredible ability to capture her audience’s attention and hold it.

One of her techniques is to take poetic license, inventing characters or scenarios to speak important messages. This may involve using invented case studies or creating fictional characters to illustrate important concepts. These are extremely powerful, psychologically potent devices that you can use to deliver your content.

However, with great power comes great responsibility. It’s important to be transparent with your clients when you’re using poetic license. While the stories you create may be fictional, the concepts and ideas behind them should be grounded in reality.

As a financial advisor, you have a unique opportunity to use storytelling to connect with your clients and build trust. By mastering the art of content delivery, you can establish yourself as an authority in your field and create deeper relationships with your clients.