As a financial advisor, you know how important it is to generate leads and convert them into clients. One effective way to do this is through retargeting, a digital marketing technique that involves showing ads to people who have already shown interest in your services or content. In this blog post, we’ll discuss what retargeting is, how it works, and how you can use it to grow your business.

What is Retargeting?

Retargeting is a marketing strategy that targets people who have already interacted with your website or content. When someone visits your website, a small piece of code called a cookie is placed on their browser. This cookie allows you to track their activity on your website and show them targeted ads on other websites they visit.

For example, if someone visits your website and reads an article on retirement planning, you can use retargeting to show them ads for your retirement planning services when they visit other websites. This increases the likelihood that they will return to your website and take action, such as scheduling a consultation or signing up for your newsletter.

How Retargeting Works

Retargeting works by placing a tracking pixel on your website. This pixel is a small piece of code that sends information to ad networks such as Facebook, Google, or YouTube when someone visits your website. This information includes details about the pages they visited, how long they spent on each page, and what actions they took.

Once the pixel is in place, you can create a retargeting campaign and target people who have visited specific pages on your website. For example, you can create a campaign that targets people who have visited your retirement planning page but have not yet scheduled a consultation.

The Benefits of Retargeting for Financial Advisors

Retargeting can be a powerful tool for financial advisors because it allows you to target people who have already shown interest in your services. This makes them more likely to convert into clients than people who have never heard of your business before.

Retargeting is also cost-effective because you are only showing ads to people who have already shown interest in your business. This means you are not wasting money on ads that are unlikely to convert.

Finally, retargeting allows you to create a full-funnel marketing campaign that targets people at every stage of the customer journey. By showing ads for your lead generation offer, online webinar, in-person seminar, and appointment sales page, you can guide people through the sales funnel and convert more leads into clients.

Conclusion

Retargeting is a powerful marketing tool that can help financial advisors generate more leads and convert them into clients. By targeting people who have already shown interest in your business, you can increase the likelihood that they will take action and become clients. With the right retargeting campaign in place, you can create a full-funnel marketing strategy that targets people at every stage of the customer journey and maximizes your conversion rates.