As a financial advisor, you may be wondering how to expand your marketing and reach more potential clients. One strategy you may not have considered is radio. Radio has a long and storied history in the United States, dating back to the early 1900s. The Federal Communications Commission (FCC) was established to regulate the airwaves, ensuring that those using the medium were doing right by the American people.
As time went on, radio improved and split into two distinct formats: AM and FM. AM became more focused on news, sports, and live events, while FM became known for its long-form content and music. Today, over 241 million people in the United States tune into radio every week, and some of the biggest names in radio, such as Rush Limbaugh and Dave Ramsey, have millions of listeners.
One of the reasons radio hosts are still trusted by their audiences is that they allow for live call-ins, giving listeners the chance to ask questions and challenge what they hear. This leads to a conversation that is more intimate than other forms of media, allowing hosts to create relationships with their listeners.
So, how can financial advisors use radio in their marketing? If you’re already doing seminars and workshops, you’re essentially doing something like radio to a room full of people. Expanding that to hundreds or thousands of people at a time is possible with radio. It may require learning new techniques, but the potential payoff is significant. Your ability to fill seats at seminars and workshops can grow exponentially, as radio allows you to reach a larger audience.
In conclusion, radio may not be the first marketing strategy that comes to mind for financial advisors, but it is one that has a long and successful history. With millions of listeners tuning in every week and the ability to create intimate relationships with your audience, radio can be a powerful tool in expanding your reach and growing your business.